Print Source 1 Phoenix Printing

Variable Data

Phoenix Direct Mail – Variable Data

Variable data printing (VDP) or variable-information printing (VIP) allows us to individually customize each piece of mail with unique elements such as text, graphics and images that change from one piece to the next. This highly personalized form of on-demand printing can dramatically increase response rates because it is tailored to each prospect.

Elements that can change with Variable Data:

Names
Address
Tag Lines
Offers
Bar Codes and QR Codes
Graphics
Images

Imagine sending a unique mailing piece that is custom tailored to each person on your mailing list! That’s the power of variable data mailings!