Phoenix Direct Mail – Variable Data
Variable data printing (VDP) or variable-information printing (VIP) allows us to individually customize each piece of mail with unique elements such as text, graphics and images that change from one piece to the next. This highly personalized form of on-demand printing can dramatically increase response rates because it is tailored to each prospect.
Elements that can change with Variable Data:
Bar Codes and QR Codes
Imagine sending a unique mailing piece that is custom tailored to each person on your mailing list! That’s the power of variable data mailings!